estée lauder hosted a 2-day “game day, your way” activation on florida a&m university’s campus, where students could explore beauty in a fun, interactive setting. our 24’ stage trailer was decked out to include foundation shade matching and custom lockers displayed estée lauder jerseys in the perfect match colors. we also fabricated a photo booth, spinning product wheel, a logo football toss, and a foosball table. students enjoyed friendly competitions, a personalized photo booth, and the chance to take home exclusive estée lauder products. That’s how you do gameday!
create. engage. move. create. engage. move. create. engage. move.
