we brought IHEARTCOMIX’s groundbreaking mobile fan experience for Olivia Rodrigo to life with a custom-built, 34-foot school bus featuring immersive décor, interactive moments, and ADA accessibility. highlights included a crescent moon photo op inspired by Olivia’s stage, a glitter-coated toilet, wardrobe displays from her SOUR tour, and a mirrored vanity—all wrapped in striking vinyl. major brand partnerships like American Express, Sony, and Dr. Martens helped drive exclusive merch and fan engagement across 45 cities. the GUTS bus gained widespread acclaim, later reactivating for her Netflix film premiere and Lancôme beauty collab, ultimately winning multiple top industry awards.
create. engage. move. create. engage. move. create. engage. move.
