cerave, a leading skincare brand, brought it’s cleanser campaign on the road to four major u.s. cities in our 32′ stage trailer. the tour highlighted the wide range of cleansers for every skin type and educated guests on a drama-free skincare routine. this was the brand’s first mobile showroom experience, with design elements influenced by the “cleanse like a derm” soap opera starring actress xochitl gomez and dermatologist, dr. dustin portela. the drama-free cleansing tour educated consumers on the cerave brand products and engaged them with fun interactive games, a branded green screen photo op, unique city-specific giveaways, and skin consultations and conversations with certified dermatologists.
create. engage. move. create. engage. move. create. engage. move.
