For Built Bar, in partnership with Front & Center Marketing, we outfitted our 22′ gullwing airstream as Camp S’moredinary — a mobile fan activation that traveled alongside Alex Warren’s “Finding Family on the Road” tour. Built around Built Bar’s protein-packed BUILT Puff, the airstream served up gourmet protein s’mores at each stop, turning pre-show hangs into a full-blown campfire experience.
Fans lined up for more than just a snack — polaroids, temporary tattoos, keychains, and handkerchiefs rounded out the giveaways, creating a moment fans could taste, wear, and remember. The tour carried the Camp S’moredinary experience to cities across the country, meeting Alex Warren’s audience right where they already were.
create. engage. move. create. engage. move. create. engage. move.
