As technology advances, business owners have more options available than ever before to get their message in front of the right audience. The introduction of mobile digital billboards is among the most notable advancements in the advertising industry.
As a result, the question of which is better, static or mobile digital billboards, is getting asked more and more frequently. So let’s discuss the benefits and drawbacks of both types of billboards.
Static Billboards
Static billboards are stalwarts in advertising, used to promote brands, products, and services for many years. Generally, these are relatively affordable and provide “stickiness” since they remain visible throughout the agreed-upon advertising period. Visible from a distance, they can draw attention and even provide directions when strategically placed.
However, static billboards can have drawbacks. For example, they can become dated quickly, and if a company wants to update its messaging, it involves new production and installation costs. Additionally, static billboards are limited in design capabilities, as they rely on simple graphics and text to convey a message.
With a set or potentially limited number of static billboards available for rental at any time, it’s essential to focus on identifying the most effective locations for each billboard and the most impactful content to display. In addition, location-based analysis ensures that billboards appear in high-traffic areas for exposure.
Mobile Digital Billboards
Mobile digital billboards are a groundbreaking form of advertising. Trucks and other vehicles display large electronic signs on the sides, making them eye-catching and a cutting-edge approach to attracting new customers.
Unlike static billboards, a mobile digital billboard allows advertisers to take their message to the streets, targeting potential customers where they are likely to spend time. In addition, these billboards are equipped with the latest in digital technology, allowing them to display different advertising messages while on the move dynamically. As a result, mobile digital billboards are an effective and straightforward way to reach a large audience. In addition, they are environmentally friendly advertising, as they don’t require additional resources like paper, ink, paste, lighting, or putting people at risk when removing or replacing old, expired ads.
Mobile digital billboards offer a flexible advertising solution at pop-up events, festivals, conferences, and other temporary locations. Dynamic and eye-catching, they quickly reach potential customers, as their large, high-resolution screens display vibrant images, videos, and animations.
At Lime Media, our core values make us an ideal advertising partner when the troubles of static billboards aren’t worth the risk. Companies can benefit from the same reach and impact of conventional billboards but with the added convenience of quickly and easily moving their advertising to different locations when needed.