For St. Germain, we leased out our own Citroen van and built it to mirror the brand’s exterior footprint for a multi-day activation in Aspen, CO. The activation landed during Palm Tree Festival weekend, timed alongside the launch of the St.-Germain Spritz, which rolled out that same weekend at spots like Snow Lodge at The St. Regis, the Viewline Resort, the Sundeck, and Ajax Tavern at The Little Nell.
We handled the full build and activation logistics, giving St. Germain a tight, on-brand presence in the heart of Aspen’s biggest weekend of the season.
create. engage. move. create. engage. move. create. engage. move.
