For Glossier, in partnership with Barlow & Sons, we sent our 24′ glass truck on a two-week nationwide tour, transforming city streets in Columbus, Nashville, and Austin into unforgettable pop-up experiences. Timed around local college football games, the truck brought Glossier’s “You Look Good Tour” to life just outside major campuses, inviting fans of all ages to step inside and shop the brand’s fan favorites and exclusive tour merch.
Each stop felt like a backyard party built around the truck — complete with games, a prize wheel, and local food partners like Jeni’s Ice Cream in Columbus and Amy’s Ice Creams in Austin. The activation also gave fans a chance to sign up for Glossier’s affiliate program, turning a single pop-up visit into a lasting brand connection.
create. engage. move. create. engage. move. create. engage. move.
