For göt2b, in partnership with The Experiential Group, we wrapped our 24′ glass truck in bold yellow branding and sent it on a cross-country experiential tour, from Dallas to Miami to New York City and back. Built to promote the göt2b glued® wax stick, the mobile “Non-Stop Store” turned the traditional pop-up on its head — instead of a fixed location, the truck toured each city, rewarding anyone who tracked it down with a free product.
The vehicle activated in two priority markets: Wynwood Walls in Miami and Union Square in NYC, timed around major cultural moments like Formula 1 Miami and the Met Gala. Over 13 days on the road, the campaign generated 890,353 total impressions — 300,879 from the two single-day city activations, and another 589,474 racked up in transit, as the route itself carried the brand across the Southeast, Mid-Atlantic, and Sun Belt the whole way there and back.
create. engage. move. create. engage. move. create. engage. move.
