featuring a double decker container, smirnoff hosted the tailgate of the season with a vip upper deck featuring a dj and a lower deck bar serving cocktails. the goal was to help smirnoff recruit for its first-ever cocktail coordinator. this honorary position required an unrivaled passion for football, hosting, and gameday cocktails. not only did we assist them in finding the ideal candidate, but we also gave tailgaters an unforgettable pre-game experience.
every detail of this build was customized to perfection. it activated for two consecutive football seasons and lime stored the asset between activations.
create. engage. move. create. engage. move. create. engage. move.
