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State fairs aren’t just a regional tradition — they’re one of the most underrated media opportunities in a brand’s playbook. With millions of visitors, multi-week runs, and an audience that shows up ready to engage, fairs offer something few other channels can: sustained, high-dwell-time attention in a single physical space. Here’s why more brands are […]
There’s a fundamental tension at the heart of out-of-home advertising that the industry has largely learned to live with: the audience moves, but the media doesn’t. A billboard on a highway captures whoever happens to drive past on any given day. If the crowd shifts to a new neighborhood, a new venue, a new cultural […]
There’s a number most marketing teams never talk about, and it may be the most important one in their entire strategy. It’s not their cost per click. It’s not their ROAS. It’s not their conversion rate. It’s the ratio between how much they’re spending on brand building versus performance marketing. And for most brands today, […]
Recognized as a Top Workplace for Innovation, Employee Appreciation, Professional Development, and Purpose & Values — honors determined entirely by employee feedback ROCKWALL, TX — 07,17, 2026: Lime Media has announced that it is a 2026 Top Workplaces Culture Excellence winner, earning national recognition in four categories: Innovation, Employee Appreciation, Professional Development, and Purpose & […]
Alex Didea Joins as Chief Financial Officer; Andrew Moehlman Promoted to Chief Technology Officer and Clay York to Chief Operating Officer; Brad Peters Named Senior Advisor and Chief Operating Officer of Oak Hills Ranch ROCKWALL, Texas (7/1/26) — Lime Media, the world’s largest experiential mobile marketing and digital out-of-home (DOOH) company, today announced a series […]
Hill recognized by the world’s most prestigious entrepreneurial program for two decades of vision, resilience, and industry-defining growth ROCKWALL, Texas — June 2026 — Lime Media Group today announced that Founder and CEO Heath Hill has been named an Entrepreneur Of The Year® 2026 Southwest award winner by Ernst & Young. The program is widely […]
The 2026 FIFA World Cup isn’t just the world’s biggest sporting event. It’s the world’s biggest cultural moment — and the brands that understand the difference are the ones showing up where culture actually lives. Not in broadcast slots. Not in stadium signage. On the streets, in the parking lots, outside the fan zones, and […]
No, experiential marketing and stunt marketing are not the same thing, though they share enough DNA that brands may confuse them. Both appear in public spaces, aim to generate buzz, and can drive strong social media pickup. Where they diverge is in structure, duration, and what a brand walks away with after the campaign ends. […]
EY US celebrates ambitious entrepreneurs shaping the future of business ROCKWALL, TX – Heath Hill, Founder & CEO of Lime Media Group, has been named a finalist for the Entrepreneur Of The Year® 2026 Southwest Award by Ernst & Young LLP (EY US). Now in its 41st year, the Entrepreneur Of The Year program celebrates the […]
As the world gears up for FIFA, brands have a rare opportunity to step into the global spotlight—and standing still isn’t an option. The game isn’t just on the field; it’s on the streets, in the cities, and wherever fans gather. That’s where LED billboard truck advertising with Lime Media comes into play. With Dallas […]
For years, mobile out-of-home advertising has been viewed primarily through an operational lens. Routes were often treated as logistical necessities: paths to cover a city rather than strategic decisions that shape campaign performance. But that mindset is changing. As mobile OOH advertising continues to evolve, forward-thinking advertisers and operators are recognizing a fundamental shift: route planning isn’t logistics—it’s […]
Innovative marketing strategies put brands in front of people at festivals, sporting events, college campuses, and business districts where customers can try products, ask questions, and take photos worth sharing. What Are Innovative Marketing Strategies? Innovative marketing strategies create direct interactions between brands and their target audiences. Common approaches include experiential activations, pop-up retail, product […]
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