jameson whiskey brought a double-decker bus transformed into a green-themed whiskey bar and football locker room, complete with custom helmets and jerseys. at the first activation, julian edelman rallied fans across nyc for jameson’s campaign to bring a nfl game to dublin. The bus transported the rally through the city, ending the energy-filled day with complimentary swag and drinks at a popup outside of Ulysses Irish Pub.
activations continued in nyc, texas and florida. the rooftop became the perfect spot for rallying fans as the campaign successfully helped pave the way for the nfl’s announcement of a pro football game in dublin!
create. engage. move. create. engage. move. create. engage. move.
