Electrolit partnered with Lime Media and agency Dash Two on a multi-market LED truck campaign tied to FIFA World Cup 2026, running across Los Angeles, New York, and Dallas-Arlington from June 12 through July 19. Over 8 activation days and 240 truck-hours on the ground, the campaign delivered 629,220 total physical impressions, averaging 78,650 impressions per activation day.
Routes were concentrated in high-traffic, high-visibility corridors — LA’s Hollywood Walk of Fame, Dallas’s Reunion Tower/Globe Life Field area, and dense pedestrian zones around NYC’s World Cup Fan Fest — maximizing exposure among event-driven foot and vehicle traffic. New York led in total volume with 4 trucks over 4 activation days for 258,220 impressions, while Dallas-Arlington (4 trucks, 2 days) generated 186,190 and Los Angeles (3 trucks, 2 days) delivered 184,810 impressions, including a peak single-day high of 102,640 — the strongest one-day performance across the entire campaign.
create. engage. move. create. engage. move. create. engage. move.
