every satisfying marketing campaign starts with real numbers, not guesses about where your audience might be. data-driven marketing services turn GPS tracking, impression counts, and consumer interaction data into routes, timing, and locations that actually perform. lime media’s 250+ vehicles collect this data across every campaign, giving you a clear picture of what’s working, where, and when.
lime media’s gps tracking collects location data throughout every campaign, showing which routes, neighborhoods, and times of day generate the most impressions.
lime media’s led billboard trucks follow custom routing strategies built to reach audiences in the places they spend the most time. gps systems log vehicle locations every few minutes, giving you full visibility into campaign performance across every market.
lime media built this kind of campaign for at&t, deploying 15 led billboard trucks from february through december 2021 to promote new fiber groundwork and product awareness. the campaign reached 475 total markets with over 120 hours of activation in each market, logging which neighborhoods produced the most visibility and what times of day drew the most attention.
every led billboard truck campaign runs on lime‘s proprietary technology, an integrated measurement and attribution platform built directly into each activation. the platform captures and validates campaign delivery in real time using onboard smart technology, location intelligence, and audience mobility data. all of that data flows into a cloud-based analytics platform with clear, standardized reporting across every market your campaign touches. no estimates, just verified performance.
lime media’s fleet collects location data, consumer interaction counts, and route hours during campaigns. here’s how that breaks down across vehicle types:
lime media owns and operates 80 led billboard trucks deployed nationwide. each truck can run static images, full-motion video, animations, and real-time content updates. smart directional programming uses geo-targeting data to list a nearby address with the brand’s message displayed on the led truck, driving consumers to a nearby location. a custom-developed app provides proof of performance by tracking routes, hours, and impressions throughout your campaign.
glass trucks let people see products through transparent windows while staff track consumer interactions and product samples distributed. lime media built this kind of activation for cerave, taking a 32-foot stage trailer to nyc, chicago, nashville, and atlanta from july through august 2024. the drama-free cleansing tour marked cerave’s first mobile showroom, where guests could get skin consultations from certified dermatologists, play interactive games, and snap photos at a branded green screen station.
the campaign directly engaged over 16,000 consumers and distributed 25,000 cerave products across the four cities. that kind of customer data gives a brand like cerave a clear foundation for planning future activations, from which cities to revisit to which tour elements drove the most participation.
not sure where to activate? choosing the right location can make or break a campaign, and our team takes a data-driven approach to finding the right one. we provide pricing, details, and recommendations to secure the right event space for your audience. instead of spending your time scouting locations and negotiating logistics, you can focus on the activation itself.
lime media combines the largest mobile fleet in north america with real-time campaign verification through lime presenceflow. from vehicle fabrication to staffing to post-campaign reporting, everything is handled in-house so your campaign runs seamlessly from start to finish.
check out our work to see what that looks like in action, or get a quote by filling out our online form with your target markets and campaign goals.
create. engage. move. create. engage. move. create. engage. move.
yes. glass trucks and stage trailers allow staff to track how many people stop and how many samples get distributed. this gives brands a fuller picture of how consumers are engaging with their activation.
lime media’s led truck campaigns run on lime presenceflow, an integrated measurement and attribution platform that captures and validates campaign delivery in real time. a custom-developed app tracks routes, hours, and impressions throughout your campaign.
data takes the guesswork out of mobile campaigns. instead of assuming which routes or markets will perform, brands can use real performance data to make informed decisions about where and when to activate.
