read more about our recent news and blog posts on experiential marketing.
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Mobile billboards are a form of out-of-home advertising (OOH); radio, static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. Discover how mobile billboards create campaigns that gain attention, capitalize on creativity, and drive awareness. 1. Size You can’t miss it, […]
Our double expandable trailer is an event in it’s self, expanding on both sides to create a open or fully enclosed brandable display area. The trailer makes an ideal mobile command center, concert stage, hospitality trailer, mobile medical facility, mobile sales facility, mobile demonstration trailer for sales and marketing mobile tours. The trailer expansion slides […]
Consumers are demanding that brands start to take a strong stance on societal issues. Nine out of 10 consumers say they are likely to switch to a cause-branded product. While over three-quarters of consumers report feeling a strong emotional connection to purpose-drive brands. If your brand isn’t diving head first into cause marketing then you might just […]
Experiential marketing can be disguised as a variety of other marketing strategies. Let’s take a look at 4 key types of experiential marketing solutions: PRODUCT SHOWCASE One of the most common types of experiential marketing is a product showcase. When one of your top marketing goals is to educate consumers about your product, a product […]
It’s difficult to engage consumers in the era of the eight second attention span, but it’s not an impossible mission. When done right, experiential marketing is a strategy that engages consumers to form memorable, emotional connections with a brand to foster customer loyalty and improve customer lifetime value. Here are five inspiring experiential marketing examples […]
With the holidays just around the corner, we’re here to bring you some fresh ideas and also show you some amazing projects from the past. At Lime Media, our world revolves around creating a great holiday experience that makes an impression so big that people race to share their amazing moment on social media! CUSTOMIZED […]
Consumer engagement has been moving from traditional advertising to experiential methods of advertising products and services. In today’s post we’re going to explore five upcoming event technology trends that brands and marketers should consider utilizing. VIRTUAL REALITY VR has become a regular sight now at experiential marketing events, transporting visitors to another world – and […]
UNDERSTANDING ENGINEERING There are many types of engineers and engineering cycles. We understand that “engineering” can mean a lot of different things, so here are some insights as to how engineering interacts with experiential marketing. Here are just a few examples: Structural Engineering comes into play when there are elements involving the fabrication or erection of […]
We are frequently asked “What is the best asset for our program?”, and that is a great question! The first thing we like to do here at Lime Media is start with the campaign strategy and then tailor a solution around the key factors such as the most appropriate asset, the best time of year […]
We are very pleased to announce our attendance at the Experiential Marketing Summit 2019 in Caesars Palace in Las Vegas, Nevada. With an incredible number of top global brands, marketers, and creatives in general attending we are absolutely excited to share a deeper look into our expertise around visually dynamic and immersive consumer engagement programs. If you’d […]
There is a Smarter Way to Spend Your Money. Try Leasing! There are so many dimensions to a successful experiential marketing campaign that one can become overwhelmed with the options and strategies.When Cap X isn’t an option, there several other options that offer efficient solutions outside of purchasing mobile experiential trucks. Leasing mobile experiential trucks is […]
Over the years, Lime Media has managed hundreds of experiential programs for agencies and brands, and engaged with consumers thru many types of products and tactics: we’ve made high-quality fresh food at big events; we’ve let people get a hands-on test with a variety of new products (phones, vacuums, TV’s, etc.); they’ve played the latest […]
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