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Gamification can take many forms, and when thoughtfully executed, it has the power to transform your event into a fun, engaging, and ROI-driven experience through fun, friendly challenges that reward activities and actions. While the idea of event gamification is growing in popularity, it’s clear that many people don’t exactly understand what it means. Here’s […]
Experiential marketing is also known as engagement marketing, and for good reason. Experiential marketing events connect consumers and brands through face-to-face marketing tactics and offer fun experiences. But what if the consumers aren’t engaging with the experience? That would have a disastrous effect on the campaign’s ROI. Here are 7 strategies to focus on during […]
Mobile pop up shops are growing increasingly popular as a way for brands to create a connection point to their customers. Whether in a large traditional retail space, a short-term lease, or a nationwide tour, mobile pop up shops offer a number of benefits. Brands are able to treat these spaces as learning labs, offering […]
OOH advertising (out-of-home advertising) is one of the fastest-growing and interactive forms of advertising around. When done correctly, out-of-home advertising is accepted more than any other type of advertising due to its advancements. It is not only a selling tool but a way for advertisers to interact with their clients. With powerful software and innovative […]
Mobile billboards are a form of out-of-home advertising (OOH); radio, static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. Discover how mobile billboards create campaigns that gain attention, capitalize on creativity, and drive awareness. 1. Size You can’t miss it, […]
Our double expandable trailer is an event in it’s self, expanding on both sides to create a open or fully enclosed brandable display area. The trailer makes an ideal mobile command center, concert stage, hospitality trailer, mobile medical facility, mobile sales facility, mobile demonstration trailer for sales and marketing mobile tours. The trailer expansion slides […]
Consumers are demanding that brands start to take a strong stance on societal issues. Nine out of 10 consumers say they are likely to switch to a cause-branded product. While over three-quarters of consumers report feeling a strong emotional connection to purpose-drive brands. If your brand isn’t diving head first into cause marketing then you might just […]
Experiential marketing can be disguised as a variety of other marketing strategies. Let’s take a look at 4 key types of experiential marketing solutions: PRODUCT SHOWCASE One of the most common types of experiential marketing is a product showcase. When one of your top marketing goals is to educate consumers about your product, a product […]
It’s difficult to engage consumers in the era of the eight second attention span, but it’s not an impossible mission. When done right, experiential marketing is a strategy that engages consumers to form memorable, emotional connections with a brand to foster customer loyalty and improve customer lifetime value. Here are five inspiring experiential marketing examples […]
With the holidays just around the corner, we’re here to bring you some fresh ideas and also show you some amazing projects from the past. At Lime Media, our world revolves around creating a great holiday experience that makes an impression so big that people race to share their amazing moment on social media! CUSTOMIZED […]
Consumer engagement has been moving from traditional advertising to experiential methods of advertising products and services. In today’s post we’re going to explore five upcoming event technology trends that brands and marketers should consider utilizing. VIRTUAL REALITY VR has become a regular sight now at experiential marketing events, transporting visitors to another world – and […]
UNDERSTANDING ENGINEERING There are many types of engineers and engineering cycles. We understand that “engineering” can mean a lot of different things, so here are some insights as to how engineering interacts with experiential marketing. Here are just a few examples: Structural Engineering comes into play when there are elements involving the fabrication or erection of […]
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