lime media operates LED billboard trucks throughout new york city with GPS tracking, smart directional programming, and route planning across all five boroughs (part of a 250+ vehicle fleet available nationwide). our LED billboard trucks feature 11-foot side panels, 7-foot rear panels, and 25KW generators, reaching people moving between manhattan, brooklyn, queens, the bronx, and staten island, or wherever your target audiences are. new york city is one of the most competitive advertising markets in the world—your brand needs to move with it.
new york city’s density and constant movement make it one of the strongest markets for mobile billboard advertising. a well-planned route can cover manhattan’s business districts during lunch hours, brooklyn and queens neighborhoods in the evenings, and major event venues and entertainment zones on weekends. the ability to reposition throughout the day means your campaign stays where your audience is, across boroughs, neighborhoods, and venues as the day changes.
for brands running campaigns in new york, mobile LED billboard trucks can:
lime media’s LED billboard trucks are built for new york city streets, with 11-foot side panels and 7-foot rear panels that navigate borough streets, bridges, and congested corridors while staying visible in high-traffic areas like times square and fifth avenue. smart directional programming uses geo-targeting data to list a nearby address with your brand’s message displayed on the truck, driving consumers to your closest location.
beyond LED trucks, lime media’s 250+ vehicle fleet includes glass display trucks and step vans with serving windows for brands that need product visibility or sampling capabilities alongside their billboard campaign.
mobile billboard campaigns aren’t limited to a single city. at&t’s national LED campaign deployed 15 trucks across 475 markets, running over 120 hours per market to promote their fiber network expansion. a new york campaign can run simultaneously alongside activations in other major markets, such as chicago or dallas, maintaining consistent creative and messaging across cities during product launches or brand awareness pushes.
lime media’s proprietary app tracks routes, hours, and impressions throughout your new york campaign. lime’s software captures and validates campaign delivery in real time through onboard smart technology, location intelligence, and audience mobility data. route adjustments are made based on performance data as the campaign runs, keeping your brand in the highest-performing areas throughout the tour.
mobile billboard trucks are one way to reach new york audiences, but lime media’s 250+ vehicle fleet opens up other campaign formats for brands with different objectives. custom builds, glass display trucks, and experiential vehicles can activate in the same markets alongside or independent of a billboard campaign.
lime media built a custom 34-foot school bus for IHEARTCOMIX’s olivia rodrigo GUTS world tour, which stopped at chelsea triangle and herald square plaza in new york city during her sold-out madison square garden dates in april 2024. the interactive bus featured immersive décor, a crescent moon photo op, wardrobe displays, and a mirrored vanity, with brand partnerships from american express and sony driving exclusive merchandise and fan engagement. across 45+ cities nationwide, the tour drew 81.6k+ attendees and generated 90M+ earned media impressions.
with 20+ years in the business and a fleet of 250+ vehicles, lime media brings the expertise, technology, and boots-on-the-ground logistics to make your new york mobile billboard campaign a success. from permit acquisition and route planning to real-time performance tracking through lime presenceflow, every detail is handled so your brand can stay focused on the campaign itself. get a quote for your new york campaign by submitting details through our online form.
create. engage. move. create. engage. move. create. engage. move.
