CASE STUDIES
Abbott
OVERVIEW
Abbott Laboratories wanted to showcase their new medical device by transporting it across the country, TWICE! We visited hospitals, medical centers, medical laboratories, and urgent care centers in almost every major market. We met Abbott scientists and sales representatives at all of these locations and helped facilitate sales demos for the new machine. As of March 2019, the program is still in full swing and we plan to continue on for a good portion of the year!
Client: Abbott
Agency: GMR
Markets: Nationwide
Date: Q4 2018 & Q1-Q2 2019
Program Elements
38’ Double-door dual bump-out RV with fully customized and wrapped interior and exterior, mounted flat-screens with presentation hardware, pub tables, and chairs, and a mounted Abbott Laboratories machine.
RV
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
CASE STUDIES
