JOYRIDE, the better-for-you candy brand founded by creator Ryan Trahan, partnered with Lime Media to launch the Joyride Candy Tour, a mobile pop-up built to put the brand’s bold, zero-junk candy directly into fans’ hands. The tour hit the streets of Austin from September 12–18, 2026, bringing the Target best-selling candy line home to the brand’s own backyard.
Lime Media transformed our custom 16′ glass truck into a candy-covered mountain escape, complete with a hand-sculpted rock peak studded with oversized JOYRIDE gummies, a sky-blue wrapped interior with floating candy clouds, built-in product shelving, and a Ryan Trahan cameo on the wall. Parked outside Target, the see-through storefront stopped shoppers in their tracks and put JOYRIDE’s lineup right where fans could grab it.
create. engage. move. create. engage. move. create. engage. move.
