Harlequin, the romance imprint of HarperCollins Publishers, partnered with Lime Media to bring its books out of the bookstore and onto the fairgrounds. The Harlequin State Fair Tour launched in July 2026 at the Ohio State Fair, a state the publisher calls home to one of its strongest reader communities, then continued to fairs in Michigan, Texas, and Florida through November.
Lime Media transformed our 16′ glass truck into a fair-themed photo studio where visitors could step inside and create their own romance novel cover using themed backdrops and props. The activation also included carnival-style games, and fairgoers took home a free Harlequin book. The result is a see-through, story-ready stop that turned casual fairgoers into first-time readers.
create. engage. move. create. engage. move. create. engage. move.
