In partnership with Episode.1, we fabricated a fully custom 53′ trailer for Nike’s Rip the Script tour, built out with a 24′ x 8′ clear polycarbonate window wall along the passenger side. Inside, black flooring, a custom printed rug, prefab seating, ambient lighting, and custom shelving set the scene for three TVs, where fans went head-to-head in video games while a DJ kept the energy going outside. The trailer turned each stop into a full-scale gaming arena and street party — a FIFA moment for host cities — starting in Miami with more stops on the way.
create. engage. move. create. engage. move. create. engage. move.
