in partnership with TH Experiential, we helped It’s a 10 Haircare create a campus-driven activation tour using our 12′ lightweight pod designed for students to experience and social feeds to amplify! the tour traveled to some of the country’s biggest college football tailgates before extending directly into sorority chapter houses, tapping into communities where credibility, connection, and content creation already live. each stop turned product sampling into participation. students were invited to engage with the brand through hands-on product access, ambassador opportunities, and shareable moments that encouraged real-time content creation and peer-to-peer discovery. the activation generated more than 21 million organic impressions, building authentic connections and lasting brand momentum well beyond the tour.
create. engage. move. create. engage. move. create. engage. move.
