Lime Media partnered with InternQueen Inc. to transform a vintage VW bus for Urban Outfitters’ UO Game Day 2026 campus tour, featuring a Nike collaboration built around game day spirit. The Nike branded bus traveled to the University of Arizona in Tucson and the University of Wisconsin in Madison from September 17 to October 1, bringing UO’s game day energy straight to campus.
The bus served as a campus destination with product displays, photo moments, and matcha and beverages for students. The activation also drove fans into Urban Outfitters stores, where they could customize Nike Studio and Solo fleeces to show off their game day spirit.
create. engage. move. create. engage. move. create. engage. move.
