objective: these studies, run over 43 days in Chicago and 60 days in Miami, tracked how many additional customers visited stores after being exposed to lime media ads compared to a control group. the results are compelling and provide powerful insights into the effectiveness of these strategies.
methodology: the studies were conducted by a third-party analytics group, using impression-tracking and geofencing to track exposed vs. control groups and measure visits to retail locations.
insights: the more concentrated approach in Chicago led to a higher lift in foot track over a shorter period, while Miami’s broader campaign still produced strong results over a longer timeframe, particularly in high-density areas.
these studies provide clear evidence of ROI by showing how our LED truck campaigns drive significant increases in store visits.
create. engage. move. create. engage. move. create. engage. move.
