the giant nut is completely hand-crafted and took over 1,150 hours to complete. our special projects team started by stripping a brand new isuzu chassis to its core. then, a steel wire frame was built to create the shape of the almond using meticulous welding skills. a wire mesh was applied, with foam added on top, followed by layering fiberglass cloth over the foam, and finally an epoxy layer to finish. the nut was painted in several stages to add depth and texture. as a fun and unique touch, we also added a custom cannon to shoot almond packages out of the almond.
the nutty cruiser made its debut at the blue diamond headquarters in california on february 16 to celebrate national almond day. the nutty cruiser is currently on a 5 year program, activating all over the country.
create. engage. move. create. engage. move. create. engage. move.
