CASE STUDIES
Victoria’s Secret Pink Nation
OVERVIEW
Our custom double-decker bus traveled to multiple stops in Chicago with recording artist Marshmello atop the roof to provide pop-up concerts to partner stores. The day culminated with a full concert at Navy Pier for Victoria’s Secret fans. The bus then hit the road to New York, where it traveled around Manhattan for 3 days and also visited the ”GRL PWR” mural Victoria Secret constructed in Brooklyn.
Client: Victoria’s Secret Pink
Agency: FlyteVu
Markets: Chicago, New York City
Date: September 21, September 22nd, & October 5th
Program Elements
One (1) double-decker bus fully customized from head to toe. Custom lighting; roof top concert stage; client green room; and more.
Double-Decker Bus
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
CASE STUDIES
