as a full-service experiential marketing agency, we deliver everything from creative services and in-house fabrication to activation magic and more.
with 250+ unique assets in our fleet, we ensure projects are executed on time and on budget, every time. after starting lime with mobile billboards in 2005, the company pivoted three years later to more of a solutions-based business around a fleet of assets—and then kept evolving. through the highs and lows, the company’s unwavering commitment to making a positive impact has defined its journey. Heath Hill, lime’s CEO, has built out a leadership team to support lime and in 2024 stood up a special marketing projects division to expand lime’s capabilities into custom 3D experiences.
Heath Hill — Founder & Chief Executive Officer
Heath Hill is the founder and visionary of lime media. his wife, Jennifer, has supported him every step of the journey. characterized by joy, obedience, and perseverance, Heath & Jennifer have seen lime media experience immense growth since 2005. throughout his career, Heath has encouraged innovation & evolution in the ever-changing landscape of experiential. when others want to tell you why it can’t be done, Heath will spend that same effort and energy to figure out how it can be done. he thrives in high pressure situations and loves his job. these attributes have allowed him to build the world’s biggest mobile activation company. Heath’s goals are simple, to glorify Christ in all he does, raise his two boys to dream big, and love the least, the lost, and the lonely primarily through oak hills retreat center.
Bart stepped into the role of President of lime media in January 2026, working alongside Heath to focus on building the operating system and data infrastructure that lets lime scale with discipline and confidence. Bart’s not new to leading teams. He’s spent years diving into management and leadership, even co-authoring a book (You Before Me: The Behavioral Science of Leadership on a Team) .
Brad brings more than financial expertise to Lime—he brings wisdom, encouragement, and a genuine care for people. As CFO, Brad is known throughout lime for his practical leadership and his gift for mentoring others. Colleagues and team members regularly seek out his guidance—not just for advice on financial strategy, but for thoughtful counsel on work, life, and everything in between.
Todd is the engine behind lime’s revenue growth and go-to-market strategy. As chief revenue officer, he leads all things sales, business development, and client strategy – turning ideas into partnerships that fuel the unforgettable.
Spencer is lime’s Chief People Officer and Head of Teams & Talent, stewarding our people-focused culture grounded in lime's core values of love, accountability, and evolution. with more than 25 years of experience across all HR disciplines—including 20 years in the marketing industry—Spencer has held senior HR leadership roles within Omnicom’s Precision Marketing Group, partnering with business leaders to align people strategies with organizational goals.
Clay leads operations and client success at lime media, overseeing production, project management, activation, and quality control. His focus is on delivering every build—big or small—on time, on budget, and at the highest quality possible. With more than 25 years of leadership experience, clay brings expertise as a lean six sigma black belt, an mba in strategic leadership, and a track record of driving operational excellence across multiple industries.
Andrew is the architect behind lime media’s systems and processes—the guy who turns big-picture ideas into scalable, real-world solutions. He leads the process & technology team, a lean but mighty squad that keeps tech running smoothly, centralizes data to tell the full story of project performance, and builds automations that free everyone to focus on delivering show-stopping experiences for customers.
These core values drive everything that lime media does and unites the workplace.
Proud members of DPAA and MOOHA, setting the global benchmark for high-impact mobile out-of-home media and immersive experiential builds.
Lime Media Group Ranked #30 on Dallas Business Journal Fast 50 List of North Texas’s Fastest-Growing Companies
Lime Media Group Ranked #46 on the 2025 SMU Cox Dallas 100 companies.
Lime Media Group won the Good Neighbor Award as a company that makes a substantial charitable or philanthropic contribution to the Rockwall community.
Alex Didea Joins as Chief Financial Officer; Andrew Moehlman Promoted to Chief Technology Officer and Clay York to Chief Operating Officer; Brad Peters Named Senior Advisor and Chief Operating Officer of Oak Hills Ranch ROCKWALL, Texas (7/1/26) — Lime Media, the world’s largest experiential mobile marketing and digital out-of-home (DOOH) company, today announced a series […]
Hill recognized by the world’s most prestigious entrepreneurial program for two decades of vision, resilience, and industry-defining growth ROCKWALL, Texas — June 2026 — Lime Media Group today announced that Founder and CEO Heath Hill has been named an Entrepreneur Of The Year® 2026 Southwest award winner by Ernst & Young. The program is widely […]
The 2026 FIFA World Cup isn’t just the world’s biggest sporting event. It’s the world’s biggest cultural moment — and the brands that understand the difference are the ones showing up where culture actually lives. Not in broadcast slots. Not in stadium signage. On the streets, in the parking lots, outside the fan zones, and […]
create. engage. move. create. engage. move. create. engage. move.
