as a full-service experiential marketing agency, we deliver everything from creative services and in-house fabrication to activation magic and more.
with 250+ unique assets in our fleet, we ensure projects are executed on time and on budget, every time. after starting lime with mobile billboards in 2005, the company pivoted three years later to more of a solutions-based business around a fleet of assets—and then kept evolving. through the highs and lows, the company’s unwavering commitment to making a positive impact has defined its journey. Heath Hill, lime’s CEO, has built out a leadership team to support lime and in 2024 stood up a special marketing projects division to expand lime’s capabilities into custom 3D experiences.
Heath Hill — Founder & Chief Executive Officer
Heath Hill is the founder and visionary of lime media. his wife, Jennifer, has supported him every step of the journey. characterized by joy, obedience, and perseverance, Heath & Jennifer have seen lime media experience immense growth since 2005. throughout his career, Heath has encouraged innovation & evolution in the ever-changing landscape of experiential. when others want to tell you why it can’t be done, Heath will spend that same effort and energy to figure out how it can be done. he thrives in high pressure situations and loves his job. these attributes have allowed him to build the world’s biggest mobile activation company. Heath’s goals are simple, to glorify Christ in all he does, raise his two boys to dream big, and love the least, the lost, and the lonely primarily through oak hills retreat center.
Bart stepped into the role of President of lime media in January 2026, working alongside Heath to focus on building the operating system and data infrastructure that lets lime scale with discipline and confidence. Bart’s not new to leading teams. He’s spent years diving into management and leadership, even co-authoring a book (You Before Me: The Behavioral Science of Leadership on a Team) .
Brad Peters has been a driving force behind Lime Media’s modern growth and one of the people most responsible for where the company stands today. Over the past two years, he has poured himself into Oak Hills Ranch — a nonprofit retreat and event center serving families, leaders, and underserved communities in North Texas — leading the property’s infrastructure development and driving the longer vision that Lime’s growth has made possible. In his new role, Brad takes operational leadership of Oak Hills Ranch and the foundation underneath it while remaining part of the Lime family as Senior Advisor.
Todd is the engine behind lime’s revenue growth and go-to-market strategy. As chief revenue officer, he leads all things sales, business development, and client strategy – turning ideas into partnerships that fuel the unforgettable.
Spencer is lime’s Chief People Officer and Head of Teams & Talent, stewarding our people-focused culture grounded in lime's core values of love, accountability, and evolution. with more than 25 years of experience across all HR disciplines—including 20 years in the marketing industry—Spencer has held senior HR leadership roles within Omnicom’s Precision Marketing Group, partnering with business leaders to align people strategies with organizational goals.
Clay leads operations and client success at Lime Media, overseeing production, project management, creative, activation, and quality control across Lime’s 250+ asset fleet. His obsession with delivering every build — big or small — on time, on budget, and at the highest possible quality has become a hallmark of how Lime operates. His process design, KPI-driven metrics, and real-time dashboards give Lime’s people the clarity to move fast and give clients confidence that every activation is on track, turning operational complexity into pace and peace.
Andrew has been the architect behind Lime Media’s systems, processes, and technology infrastructure since joining the company in January 2022. He leads Lime’s technology vision, systems architecture, and digital infrastructure, as well as the company’s data and insights practice, internal tooling, and product development — directly enabling Lime’s scalability.
Jordan leads the teams that build Lime Media's activations from the ground up — XM Fabrication, LED Production, Operations, and Shipping & Receiving. His focus is on driving quality, efficiency, and innovation at every stage, from first concept sketch to final delivery, so every build meets the standard clients expect. With nearly a decade at Lime Media and a career built in fabrication, Jordan rose from hands-on builder to Director, bringing deep technical expertise along with a B.S. in Cybersecurity and a Scrum Master Certification to how his teams operate.
Tom brings design intent and fabrication together, making sure every build is as visually striking as it is functional. With 15 years building museum displays before joining Lime Media, and more than 3 years here elevating the standard of every build, he supervises the fabrication team to make sure the right materials, skills, and time come together to deliver exactly what the client envisioned — turning ideas into games, activations, and experiences that come to life on the ground.
Josh leads fabrication management across the full project lifecycle — from scoping and planning builds to daily oversight on the shop floor, including electrical design, CNC coordination, and lighting specification. Co-managing production alongside Tom Zimmer, he owns shop performance against target hours and completion dates, running daily boardwalks and redlining traveler documents to keep every build plan dimensionally sound before it hits the floor. With more than a decade in specialty vehicle manufacturing and electrical systems design, Josh also drives Lime Media's R&D efforts for new product development.
José oversees projects and teams on the fabrication floor, making sure information flows clearly across every build and that material stock and finished product both meet Lime Media's standard. With 29 years in welding and fabrication — including a decade with M4 Racing and 15 years as a millwright with Project Services Group before joining Lime — he brings a rare depth of hands-on craft to the team's ability to take on virtually any custom build.
Michael oversees multiple projects and teams on the shop floor, making sure information is communicated and documented clearly, materials are stocked and ready, and every finished build meets Lime Media's standard. With 10 years as a mechanic, police upfitter, and shop manager in Missouri — including being named EVT of the Year in 2017 — plus two years running his own cabinet shop, he brings a rare range of hands-on trades experience to the team. Nearly 3 years into his time at Lime, he still gets the biggest kick out of building custom one-off pieces and watching people enjoy the final result.
These core values drive everything that lime media does and unites the workplace.
Proud members of DPAA and MOOHA, setting the global benchmark for high-impact mobile out-of-home media and immersive experiential builds.
Lime Media Group Ranked #30 on Dallas Business Journal Fast 50 List of North Texas’s Fastest-Growing Companies
Lime Media Group Ranked #46 on the 2025 SMU Cox Dallas 100 companies.
Lime Media Group won the Good Neighbor Award as a company that makes a substantial charitable or philanthropic contribution to the Rockwall community.
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Recognized as a Top Workplace for Innovation, Employee Appreciation, Professional Development, and Purpose & Values — honors determined entirely by employee feedback ROCKWALL, TX — 07,17, 2026: Lime Media has announced that it is a 2026 Top Workplaces Culture Excellence winner, earning national recognition in four categories: Innovation, Employee Appreciation, Professional Development, and Purpose & […]
Alex Didea Joins as Chief Financial Officer; Andrew Moehlman Promoted to Chief Technology Officer and Clay York to Chief Operating Officer; Brad Peters Named Senior Advisor and Chief Operating Officer of Oak Hills Ranch ROCKWALL, Texas (7/1/26) — Lime Media, the world’s largest experiential mobile marketing and digital out-of-home (DOOH) company, today announced a series […]
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