recent news

We live in a world that loves to go go go. Trends are ever-changing, and brands are constantly looking to evolve. There is no better way to take advantage of this than with experiential marketing! Ideally, your brand will start planning your event months in advance. However, often that’s not the case… and that’s OK! […]

“Creativity is intelligence having fun.” You may have heard this famous Albert Einstein quote, but how do you apply creativity to your marketing strategy? Stand out from the crowd and reap the benefits of brand recognition. Increase customer engagement. Don’t just upload posts. Promote them using these 7 tricks! Add Visual Content Providing appealing visual […]

A lot of people think they can’t do anything about the marketing that happens by word of mouth. WRONG! There is so much you can do to ensure the things people are saying about your brand promotes it in a positive way. People talk…a lot! This can be great for brands, but it can also […]

The most common misconception in experiential marketing is that it’s not achievable for small businesses. The good news? ANYBODY can take advantage of experiential marketing! Sure, the concept will look slightly different for smaller companies, but that doesn’t mean it’s less effective. Experiential marketing is about creating an immersive experience that gives your consumers a […]

Generation Z should be at the front of all marketer’s minds. Why? The older side of the generation, 18-24-year-olds, are college-age consumers. For the first time, they have the power to purchase whatever they want, whenever they want. Of course, to capture the attention of this generation, you’ll have to break away from traditional marketing […]

Technology has become an essential aspect of our everyday lives. This means that technology brands are more competitive and innovative than ever before. The market is full of different technology brands, which makes it hard for companies to stand out. Don’t worry, though. Experiential marketing is here to keep you a step ahead of the […]

Marketing strategies have evolved over the years. Your brand can no longer remain stagnant using only traditional marketing methods. The solution for keeping up with your competition? Experiential marketing! Many brands don’t take advantage of experiential marketing, but why not? Unfortunately, several myths can scare brands away from utilizing this marketing strategy. The thing is, […]

One of the most common questions this time of year is, “Is it too early to start thinking about holiday experiential events?” Absolutely not! In fact, it’s THE time to begin planning. If you blink, it will be too late! The holiday season is quickly approaching, and consumers are yearning to get into the festive […]

We spend the majority of our waking moments at work. As crazy as that seems, it’s the norm for most people. If your company doesn’t have a good work culture, spending that much time at work can seem like an impossible task. But guess what? It doesn’t have to be! A positive culture leads to […]

In the world of experiential marketing, relationships are of the highest importance. The industry relies heavily on word of mouth, so positive experiences go a long way. In today’s world, companies don’t want the cookie-cutter pitch. Your work speaks for itself, but what makes YOU unique? The way you engage and converse with your clients. […]

The newest trend in marketing has emerged. What is it? It’s using nostalgia to reach consumers. Nostalgia is a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. Think about watching one of your favorite TV shows from when you were a kid. Watching that show […]

As the summer season comes to a close, we reflect on success in the experiential marketing industry. Summer has been chock-full of activations, including pop-up shops, nationwide mobile tours, product sampling, and more! Custom Containers One of the biggest hits in experiential marketing this summer has been activations using custom containers. These are versatile assets […]