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There’s been a more significant push than ever toward sustainability in recent years. Look at global companies like Starbucks, which have made efforts to limit plastic use and are finding more environmentally friendly alternatives for their products. Not only is the “go green” concept necessary to protect our limited resources, but it’s also a social […]

For centuries, marketers have utilized sights and sounds in their marketing efforts. This tactic is known as sensory marketing. Sensory marketing appeals to at least one of consumers’ five senses to influence their purchase decisions in favor of your brand. Senses are a powerful marketing tool. However, it’s no longer enough to appeal visually to […]

Springtime is fast approaching, and you know what that means… FESTIVAL SEASON! In the world of experiential marketing, festivals offer a prime opportunity to connect your brand with your target consumers. Over the past year, festival demand has been at an all-time high. People are itching to get out and experience a real taste of […]

Branding your business with a positive emotional experience is the backbone of all experiential marketing plans. This marketing plan helps to engage the consumer emotionally by giving them something positive to remember about the business. We are emotional beings created to connect to one another on that level. We experience life this way too. The […]

Spring break has become an iconic experience for people all over the country. 1.5 million people traveled during March to celebrate the holiday in 2022. College-aged students and families alike spend months preparing for their spring break trips. As a marketer, this is an opportunity you want to take advantage of! Gen Z When we […]

Marketing efforts for alcohol brands have been limited in the past due to age restrictions and other legal requirements, which means that brands have to have additional planning and consideration in their marketing. While it’s understandable for the safety of consumers, alcohol brands have had to learn to think outside the box and adapt their […]

Marketing is one of the most critical aspects of a sporting event. Whether or not your sporting event gets traction and attention depends on it. You will find more success if you put the time into a strategic marketing plan for your sporting event, but the critical factor is to think outside the box. How […]

As we reach the final week of 2022, Lime Media is reflecting on our achievements this year. Overall, our team has been producing the unimaginable. From two-week, quick-turn programs to custom-built assets, and everything in between, we have been living up to our motto that we BRING YOUR IMAGINATION TO LIFE. We are looking ahead […]

Marketers everywhere are anticipating the new year as 2022 draws to a close. Staying ahead of the game is vital to your brand’s marketing success. The name of the game in 2023? Adaptability. Digital marketing is constantly evolving, but several trends are expected to make it big this next year. TikTok TikTok continues to be […]

Exciting. Memorable. Astonishing. These are just a few words that describe the effect guerilla marketing has on consumers. What is guerilla marketing? Guerilla marketing is an unconventional marketing method that uses the art of surprise to appeal to large groups of consumers in public places. No, the term did not originate from the primate but […]

We live in a world that loves to go go go. Trends are ever-changing, and brands are constantly looking to evolve. There is no better way to take advantage of this than with experiential marketing! Ideally, your brand will start planning your event months in advance. However, often that’s not the case… and that’s OK! […]