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Experiential marketing has become a popular marketing strategy for brands wanting to engage their target audience in a memorable and impactful way. But, did you know that this is especially true for back-to-school campaigns? That’s right! Experiential marketing provides a unique opportunity to connect with students and parents during one of the biggest shopping times […]

We live in a globalized world. Knowing how to incorporate global marketing strategies is essential for brands wanting to expand beyond their local market. What is global marketing? Global marketing is all about taking your brand’s reach worldwide and gaining recognition beyond your home stomping grounds! To achieve this, it’s crucial to understand what resonates […]

Did you know that experiential marketing is rooted in the principles of psychology? By tapping into our emotions and senses, brands can create unforgettable experiences that leave a lasting impression on our minds. THE WHAT The psychology behind experiential marketing piggybacks off the idea that people are more likely to remember and connect with a […]

When planning an experiential marketing event, getting a head start is crucial. Why? These things take time, effort, and resources to pull off. Not to mention there are typically several different parties involved. There are various deadlines and lines of communication to manage and keep track of. Starting early means you can dive deep into […]

Experience is everything, and personalization is the key that unlocks unforgettable moments in experiential marketing. It helps you connect better with your audience, engage with them more, and boost your sales. With all the fancy tech and data we have now, it’s become a must-have tool for experiential marketing. It’s all about creating experiences that […]

Let’s go back to the basics. That’s right. We’re gonna talk about one of the most underrated yet probably most essential parts of understanding your marketing strategy. What am I talking about? Your SWOT analysis. What is a SWOT analysis? A marketing SWOT analysis is a way to figure out what your brand is doing […]

Have you ever been looking online for a new pair of shoes and then go on Instagram hours later to see an ad featuring those same shoes? Spooky right?! It’s actually not as crazy as you might think. It’s just behavioral marketing! What is it? Businesses analyze your online behavior to determine what interests you, […]

Take a second to really look at the next five marketing promotions you see. Who are they targeting? More than likely, what you’re seeing daily are campaigns and events geared toward Generation Z and millennials. But what about Generation X and Baby Boomers? Misconceptions about Older Generations Older generations tend to be left out of […]

Understanding consumer behavior is key for brands wanting to stand out and grab their audience’s attention. Knowing what motivates people and what they’re looking for is the ultimate knowledge for brands wanting successful marketing strategies. What is it? When it comes to marketing, consumer behavior is about understanding how people make purchasing decisions. This includes […]

If you’re planning an experiential marketing campaign, you have to make sure you have the right people in charge of handling everything. What does that mean? Event management is key! With a solid team and a well-thought-out plan, your ideas will live up to the potential you wanted, and your brand will reap the rewards. […]

In recent years, influencers have taken over social media channels. Brands have discovered that the best way to get their products out there is by letting influencers test them on their platforms. Some companies bring out the big guns (celebrities, models, athletes) to promote their brands. But what marketers have learned is that content creators […]

Design elements play a key role in experiential marketing. They help create an immersive environment that engages your audience and leaves a lasting impression. Using design elements like lighting, sound, color, texture, and space can help you create a multi-sensory experience that captures your audience’s attention and draws them into your brand story. The right […]