NEW YORK – February 10, 2026 – MOOHA, the Moving Out of Home Association, a division of DPAA, announced today that Lime Media Group has joined the association.
Lime Media is a leading turnkey mobile experiential marketing company that creates innovative, high-impact brand experiences nationwide. Lime Media brings brands to life through two core mobile marketing offerings supported by the largest fleet in the industry. The company operates more than 250 experiential marketing assets and over 80 owned and titled LED billboard trucks, delivering unmatched scale, mobility, and visibility across the country.
By combining experiential activation with mobile digital out-of-home (DOOH), Lime Media has helped define a new category of advertising that offers both real-world impact and verified performance.
“Joining MOOHA, which is part of DPAA’s global OOH trade organization, is an exciting step forward for Lime Media as we continue to shape the future of mobile out-of-home,” said Bart McCollum, President of Lime Media. “We’ve built Lime Media to be where brands truly come alive—combining unforgettable experiences, industry-leading scale, and real-time accountability. We’re proud to collaborate with MOOHA and other leaders driving innovation in this rapidly growing space.”
“We are pleased to have Lime Media as part of the MOOHA community,” said Noah Klas, MOOHA’s executive lead and Vice President of Membership for the DPAA. “Moving out of home continues to catch the attention of brands and decision makers, the addition of Lime Media strengthens our group.”
Lime Media delivers end-to-end experiential marketing and mobile billboard LED media designed for impact and insight. Their turnkey experiential services cover ideation through full program activation, while their LED billboard trucks provide high-impact mobile advertising backed by campaign intelligence. Through Lime’s Client Portal for LED campaigns, advertisers access real-time tracking, route and directional visualization, geo-tagged proof of performance, impression data, and demographic-based market and route planning—ensuring transparency and data-driven optimization.
About Lime Media
Lime Media brings imagination to life with turnkey mobile experiential marketing, the nation’s largest LED truck fleet, and data insights to solve real-world marketing problems at scale. For over 20 years, Lime Media has partnered with the world’s leading brands and agencies across industries.
With the acquisition of Turtle Transit in 2024, Lime Media became the largest asset-based experiential marketing company in the industry, significantly expanding its nationwide footprint and execution capabilities.
Lime Media has built the nation’s largest fleet of 80+ LED Billboard Trucks, redefining mobile digital out-of-home with unmatched scale, mobility, and visibility. Lime delivers real-time measurement, verified performance, and accountable impact—turning street-level display into proven results.
Media Contact:
Aubrey Lundgren
Marketing Manager
972.475.1200
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Media Contact
Ajay Durani
DPAA
Ajay.durani@dpaaglobal.com
718.926.2852
