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Did you know that 60% of sales are driven by FOMO marketing? The fear of missing out is a term used to identify the emotional response we as humans have when we think other people are living better lives or getting more opportunities than we are. Marketers have learned to take advantage of this concept […]

The sun is shining, the birds are chirping, and people are eager to get out and soak up the warm weather. That’s right, spring is almost here, meaning it’s time for outdoor events! Good weather puts people in a good mood, and they want to take advantage by spending time outside. Wanna know a secret? […]

There’s been a more significant push than ever toward sustainability in recent years. Look at global companies like Starbucks, which have made efforts to limit plastic use and are finding more environmentally friendly alternatives for their products. Not only is the “go green” concept necessary to protect our limited resources, but it’s also a social […]

For centuries, marketers have utilized sights and sounds in their marketing efforts. This tactic is known as sensory marketing. Sensory marketing appeals to at least one of consumers’ five senses to influence their purchase decisions in favor of your brand. Senses are a powerful marketing tool. However, it’s no longer enough to appeal visually to […]

Springtime is fast approaching, and you know what that means… FESTIVAL SEASON! In the world of experiential marketing, festivals offer a prime opportunity to connect your brand with your target consumers. Over the past year, festival demand has been at an all-time high. People are itching to get out and experience a real taste of […]

Branding your business with a positive emotional experience is the backbone of all experiential marketing plans. This marketing plan helps to engage the consumer emotionally by giving them something positive to remember about the business. We are emotional beings created to connect to one another on that level. We experience life this way too. The […]