The newest trend in marketing has emerged. What is it? It’s using nostalgia to reach consumers. Nostalgia is a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. Think about watching one of your favorite TV shows from when you were a kid. Watching that show […]
As the summer season comes to a close, we reflect on success in the experiential marketing industry. Summer has been chock-full of activations, including pop-up shops, nationwide mobile tours, product sampling, and more! Custom Containers One of the biggest hits in experiential marketing this summer has been activations using custom containers. These are versatile assets […]
The most crucial aspect of any marketing strategy is knowing your target audience. This concept may seem like a no-brainer, but last year $37 billion was wasted on unsuccessful marketing. Why? They didn’t understand their audience. What is a target audience? A target audience is the specific group of people who are most likely to […]
Experiential marketing is when you allow consumers to participate in the marketing you are providing. A lot of brands use engaging assets to promote their product or service. The unique thing about using vehicles to advertise is you can use more than one at a time, increasing your overall return on investment! More Exposure One […]
Influencer marketing has been around for quite some time, making its debut with the rise of Instagram in 2014. At that time, working with influencers was cut and dry. A brand would compensate the influencer for promoting exactly what the brand told them to, often word for word. The industry has changed over the years […]
Video games have become one of the world’s most marketable forms of entertainment. They take us to never before seen places and allow us adventurous opportunities we would never experience. Experiential marketing has become a popular activation form in the gaming community. In-person Experiences Gaming has always been pretty much an individual, online hobby, but […]
create. engage. move. create. engage. move. create. engage. move.
