Exciting. Memorable. Astonishing. These are just a few words that describe the effect guerilla marketing has on consumers. What is guerilla marketing? Guerilla marketing is an unconventional marketing method that uses the art of surprise to appeal to large groups of consumers in public places. No, the term did not originate from the primate but […]
We live in a world that loves to go go go. Trends are ever-changing, and brands are constantly looking to evolve. There is no better way to take advantage of this than with experiential marketing! Ideally, your brand will start planning your event months in advance. However, often that’s not the case… and that’s OK! […]
“Creativity is intelligence having fun.” You may have heard this famous Albert Einstein quote, but how do you apply creativity to your marketing strategy? Stand out from the crowd and reap the benefits of brand recognition. Increase customer engagement. Don’t just upload posts. Promote them using these 7 tricks! Add Visual Content Providing appealing visual […]
A lot of people think they can’t do anything about the marketing that happens by word of mouth. WRONG! There is so much you can do to ensure the things people are saying about your brand promotes it in a positive way. People talk…a lot! This can be great for brands, but it can also […]
The most common misconception in experiential marketing is that it’s not achievable for small businesses. The good news? ANYBODY can take advantage of experiential marketing! Sure, the concept will look slightly different for smaller companies, but that doesn’t mean it’s less effective. Experiential marketing is about creating an immersive experience that gives your consumers a […]
Generation Z should be at the front of all marketer’s minds. Why? The older side of the generation, 18-24-year-olds, are college-age consumers. For the first time, they have the power to purchase whatever they want, whenever they want. Of course, to capture the attention of this generation, you’ll have to break away from traditional marketing […]
create. engage. move. create. engage. move. create. engage. move.
