recent news

Video games have become one of the world’s most marketable forms of entertainment. They take us to never before seen places and allow us adventurous opportunities we would never experience. Experiential marketing has become a popular activation form in the gaming community. In-person Experiences Gaming has always been pretty much an individual, online hobby, but […]

We have an overload of content at the touch of our fingers. In fact, the average person spends 7 hours a day looking at some form of content. This begs the question, how on earth is your brand supposed to stand out? The answer is simple, storytelling. Without fail, there is one thing that makes […]

Who doesn’t love a well-executed movie? Nowadays, there’s a wider variety of films than ever before. With so many options available, how does anyone begin to decide which movies are worth going to see in theaters? It often comes down to how well the film is promoted. Luckily, there are many fun ways to capture […]

We are a month away from football season’s most exciting time of the year! Whether you’re a fan of the game or a fan of the snacks, it’s an anticipated time for sure. Sports generate the unique opportunity to spark passion and impact our culture. Because of this, fans have a high expectation of the […]

Experiential marketing events are more popular than ever. That’s because they focus on the tried and true marketing method, face-to-face engagement. We see this concept everywhere. Schools will host college fairs so students can better understand what prospective schools are like. Grocery stores hand out product samples from sweet employees bearing colossal smiles. As individuals, […]

July marks the beginning of the back-to-school shopping season! It’s said that the “early bird gets the worm,” which tends to be the case with back-to-school shopping trends. In 2021, 37 billion dollars was spent on all things back to school, making it the second-biggest shopping season of the year! For brands, this is something […]

Non-profit organizations exist to tangibly benefit the welfare of society. When you think about improving societal welfare, emotions are involved that are accompanied by a deep tie to the issue being addressed and improved. Within non-profit marketing, you will see content using compelling mission stories, social media engagement, fundraising events, and donor newsletters. What if […]

Over 433 MILLON people use Pinterest every month. More than that, the people using the platform want to try your ideas and find inspiration. Pinterest is promoted as a visual search engine, making it unique from other social media and a perfect asset for marketing strategies! What is Pinterest? Pinterest explores, shares, and stores visual […]

Business-to-business marketing is any marketing strategy or content geared toward a business or organization. Companies that sell their goods and services to other businesses fall into this B2B marketing category. B2B vs. B2C Business-to-business and business-to-consumer marketing are very different. They both utilize different strategies and processes, but the significant difference is the audience they’re […]

Brand ambassadors are the not-so-secret key to a successful experiential marketing event. Think about it, these are the people promoting your brand to your target audience. Consumers feel most connected to a brand when engaging in human interaction. Hiring quality brand ambassadors is one of the most important things to consider when preparing for your […]

Traditionally, return on investment has been a quantifiable measure to gather immediate results. However, rapid results aren’t always possible in experiential marketing, making your ROI look completely different. It can be a struggle to measure offline interactions, but not impossible! What is ROI? Return on investment is a metric used to understand the profitability of […]

Does your brand want to create an experiential marketing event? Do you know where to begin? If the answer is no, don’t worry! The process can seem daunting, but in reality, if you follow these eight simple steps, you can create an unforgettable experience for your brand! We’ll even provide some inspiration to get you […]