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The most common misconception in experiential marketing is that it’s not achievable for small businesses. The good news? ANYBODY can take advantage of experiential marketing! Sure, the concept will look slightly different for smaller companies, but that doesn’t mean it’s less effective. Experiential marketing is about creating an immersive experience that gives your consumers a […]

Generation Z should be at the front of all marketer’s minds. Why? The older side of the generation, 18-24-year-olds, are college-age consumers. For the first time, they have the power to purchase whatever they want, whenever they want. Of course, to capture the attention of this generation, you’ll have to break away from traditional marketing […]

Technology has become an essential aspect of our everyday lives. This means that technology brands are more competitive and innovative than ever before. The market is full of different technology brands, which makes it hard for companies to stand out. Don’t worry, though. Experiential marketing is here to keep you a step ahead of the […]

Marketing strategies have evolved over the years. Your brand can no longer remain stagnant using only traditional marketing methods. The solution for keeping up with your competition? Experiential marketing! Many brands don’t take advantage of experiential marketing, but why not? Unfortunately, several myths can scare brands away from utilizing this marketing strategy. The thing is, […]

One of the most common questions this time of year is, “Is it too early to start thinking about holiday experiential events?” Absolutely not! In fact, it’s THE time to begin planning. If you blink, it will be too late! The holiday season is quickly approaching, and consumers are yearning to get into the festive […]

We spend the majority of our waking moments at work. As crazy as that seems, it’s the norm for most people. If your company doesn’t have a good work culture, spending that much time at work can seem like an impossible task. But guess what? It doesn’t have to be! A positive culture leads to […]

In the world of experiential marketing, relationships are of the highest importance. The industry relies heavily on word of mouth, so positive experiences go a long way. In today’s world, companies don’t want the cookie-cutter pitch. Your work speaks for itself, but what makes YOU unique? The way you engage and converse with your clients. […]

The newest trend in marketing has emerged. What is it? It’s using nostalgia to reach consumers. Nostalgia is a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. Think about watching one of your favorite TV shows from when you were a kid. Watching that show […]

As the summer season comes to a close, we reflect on success in the experiential marketing industry. Summer has been chock-full of activations, including pop-up shops, nationwide mobile tours, product sampling, and more! Custom Containers One of the biggest hits in experiential marketing this summer has been activations using custom containers. These are versatile assets […]

The most crucial aspect of any marketing strategy is knowing your target audience. This concept may seem like a no-brainer, but last year $37 billion was wasted on unsuccessful marketing. Why? They didn’t understand their audience. What is a target audience? A target audience is the specific group of people who are most likely to […]

Experiential marketing is when you allow consumers to participate in the marketing you are providing. A lot of brands use engaging assets to promote their product or service. The unique thing about using vehicles to advertise is you can use more than one at a time, increasing your overall return on investment! More Exposure One […]

Influencer marketing has been around for quite some time, making its debut with the rise of Instagram in 2014. At that time, working with influencers was cut and dry. A brand would compensate the influencer for promoting exactly what the brand told them to, often word for word. The industry has changed over the years […]