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Branding your business with a positive emotional experience is the backbone of all experiential marketing plans. This marketing plan helps to engage the consumer emotionally by giving them something positive to remember about the business. We are emotional beings created to connect to one another on that level. We experience life this way too. The […]

Spring break has become an iconic experience for people all over the country. 1.5 million people traveled during March to celebrate the holiday in 2022. College-aged students and families alike spend months preparing for their spring break trips. As a marketer, this is an opportunity you want to take advantage of! Gen Z When we […]

Marketing efforts for alcohol brands have been limited in the past due to age restrictions and other legal requirements, which means that brands have to have additional planning and consideration in their marketing. While it’s understandable for the safety of consumers, alcohol brands have had to learn to think outside the box and adapt their […]

Marketing is one of the most critical aspects of a sporting event. Whether or not your sporting event gets traction and attention depends on it. You will find more success if you put the time into a strategic marketing plan for your sporting event, but the critical factor is to think outside the box. How […]

As we reach the final week of 2022, Lime Media is reflecting on our achievements this year. Overall, our team has been producing the unimaginable. From two-week, quick-turn programs to custom-built assets, and everything in between, we have been living up to our motto that we BRING YOUR IMAGINATION TO LIFE. We are looking ahead […]

Marketers everywhere are anticipating the new year as 2022 draws to a close. Staying ahead of the game is vital to your brand’s marketing success. The name of the game in 2023? Adaptability. Digital marketing is constantly evolving, but several trends are expected to make it big this next year. TikTok TikTok continues to be […]

Exciting. Memorable. Astonishing. These are just a few words that describe the effect guerilla marketing has on consumers. What is guerilla marketing? Guerilla marketing is an unconventional marketing method that uses the art of surprise to appeal to large groups of consumers in public places. No, the term did not originate from the primate but […]

We live in a world that loves to go go go. Trends are ever-changing, and brands are constantly looking to evolve. There is no better way to take advantage of this than with experiential marketing! Ideally, your brand will start planning your event months in advance. However, often that’s not the case… and that’s OK! […]

“Creativity is intelligence having fun.” You may have heard this famous Albert Einstein quote, but how do you apply creativity to your marketing strategy? Stand out from the crowd and reap the benefits of brand recognition. Increase customer engagement. Don’t just upload posts. Promote them using these 7 tricks! Add Visual Content Providing appealing visual […]

A lot of people think they can’t do anything about the marketing that happens by word of mouth. WRONG! There is so much you can do to ensure the things people are saying about your brand promotes it in a positive way. People talk…a lot! This can be great for brands, but it can also […]

The most common misconception in experiential marketing is that it’s not achievable for small businesses. The good news? ANYBODY can take advantage of experiential marketing! Sure, the concept will look slightly different for smaller companies, but that doesn’t mean it’s less effective. Experiential marketing is about creating an immersive experience that gives your consumers a […]