Brands use custom-built mobile vehicles to reach consumers at festivals, college campuses, and events where people already gather. Glass trucks, LED vehicles, trailers, Airstreams, vintage builds, and 3D product replicas create hands-on experiences that get people talking and posting on social media.
Lime Media operates 250+ mobile vehicles ranging from 9-foot sampling trailers to 53-foot expandable units that transform into full retail spaces. Experiential marketing campaigns work because people can touch, try, and experience products firsthand while creating content that spreads beyond the initial encounter.
Experiential demonstration vehicles bring products directly to people when they’re relaxed and social. Someone at a music festival is likelier to try a new energy drink than someone rushing past a billboard during their commute.
Campaigns can adapt to what’s happening in real time instead of being stuck in one location. When a heat wave hits, LED trucks can promote cold beverages. When a sports team makes the playoffs, vehicles can display team-themed content while driving through that city:
Mobile marketing tours let customers test products before buying them. A tech company’s glass truck lets customers pick up and test gadgets, while a food brand’s Airstream offers tastings with recipes and cooking tips from actual chefs.
These interactions stick with people longer than seeing ads. Someone who tries a new protein bar at a festival and talks to the founder about the ingredients will remember that brand when shopping for snacks weeks later.
Mobile campaigns can travel to festivals, college campuses, and business districts when target customers are gathered and in the right mood. A food truck might hit county fairs during the summer, switch to office parks during the lunch rush, and then move to shopping malls during the holiday season.
Event timing matters more than the vehicle itself. College students respond better during social events like homecoming than finals week, while business professionals engage more during lunch breaks than during morning commutes.
Lime Media has 250+ experiential demonstration vehicles from 9-foot sampling trailers to 53-foot spaces that can hold full product displays and consultations. Glass trucks let people see products from all angles, LED trucks show videos and graphics, custom builds turn everyday items into giant drivable versions, and vintage vehicles like old VW buses draw crowds because of their nostalgic appeal.
Choosing an experiential vehicle depends on what you want to accomplish:
Glass trucks showcase products through transparent walls so customers can examine items up close. Each size fits different venues and campaign goals:
Trailers convert from transport mode into branded retail environments. Size determines what kind of experience you can create:
Airstreams carry a luxury reputation that elevates brand perception. Different configurations serve various premium campaign needs:
Vans provide mobile sampling capabilities with easy setup and street access. Each type offers different advantages:
LED trucks and buses can display video content and graphics while driving or parked at events. Different sizes create various levels of visual impact:
Vintage and specialty vehicles create brand experiences through nostalgic appeal and distinctive designs. Options include classic and modern specialty builds:
Special marketing projects turn products into giant drivable versions that generate attention and social media content. These elaborate builds create memorable brand experiences:
create. engage. move. create. engage. move. create. engage. move.
Lime Media builds and operates experiential vehicles for campaigns across the US and Canada. Get a quote for your campaign by filling out our online form with your campaign details, target markets, and timeline.
Experiential marketing vehicles create face-to-face brand interactions through product sampling, demonstrations, and hands-on experiences at festivals and events. These mobile units let consumers try products before purchasing while generating social media content through unique vehicle designs and interactive elements.
Experiential marketing vehicle campaign costs vary based on vehicle type, tour duration, geographic coverage, and staffing requirements. Simple sampling campaigns with step vans cost less than elaborate custom builds or multi-month tours with large expandable trailers.
Experiential marketing vehicles can be deployed at music festivals, college campuses, sporting events, business districts, and shopping centers where target audiences gather. Vehicle placement depends on permits, venue restrictions, and campaign objectives for reaching specific demographics.
