Project Description

CASE STUDIES

BOHEMIAN RHAPSODY

CASE STUDIES

BOHEMIAN RHAPSODY

OVERVIEW

The Queen fan sing-along bus, dubbed “Rock Like Queen Tour Bus” made its rounds in the biggest markets in the country picking up passengers for a one-of-a-kind karaoke experience. Passengers were encouraged to sing along to some of Queen’s top hits to celebrate the DVD release of the “Bohemian Rhapsody” movie. Fake mustaches and prop guitars were a fun addition that enhanced the experience these Queen fans won’t ever forget!

  • Client: Bohemian Rhapsody (FOX)
  • Agency: The Visionary Group
  • Markets: NYC, Austin, Las Vegas, & Los Angeles
  • Dates: Winter 2018

PROGRAM ELEMENTS

32’ Double-Decker ADA accessible bus with a fully wrapped interior and exterior, custom bench seating on both levels, mounted flat screens and speakers for group karaoke, and a mounted Go-Pro system to capture the action.

  • Double Decker Bus

Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Multi City Promotion

CASE STUDIES

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