In partnership with ODN Agency and Lime Media Group, we brought the Panera Bread Beverage Sampling Tour to life with a refreshing, high-energy mobile experience across Texas and Phoenix. The tour served up cool sips and even cooler smiles, turning everyday stops into vibrant brand moments under the summer sun.
Designed to spotlight Panera’s new drink lineup, the activation invited guests to sample, discover, and share—creating real-time connections and buzz at every location. Each stop became a dynamic touchpoint, blending product trial with feel-good engagement to drive awareness and excitement around the launch.
And we’re just getting started—the tour continues in the 2026 summer, bringing even more opportunities to sip, experience, and celebrate what’s new at Panera. Keep an eye out for us, and let us know where we should roll up next.
create. engage. move. create. engage. move. create. engage. move.
