we built two flashy trucks and got them on the road sampling in no time. we fabricated huge prop white claw cans in the back of two 12′ glass trucks and put them on a light up display, which could be seen through a faux frosted glass wall. this effect was made even more dramatic with the addition of a specialty reflective material giving it a frosty glimmer. the glass trucks travelled the country, bringing even more awareness to the already hugely popular beverage.
create. engage. move. create. engage. move. create. engage. move.
