NBC wanted to promote The Maury Show and bring some presence to a few events in the Washington DC and NYC markets. Lime Media provided the Truth Truck and the tools NBC needed to make the activation a success. Hundreds of festival goers participated in the photo booth and quite a few lucky Maury fans were put on the lie detector hot seat. Maury even made a special appearance at the Truth Truck to host the lie detector challenge. #MauryTruthTruck
Advertiser: The Maury Show – Truth Truck
- Markets: NYC and Washington DC
- Dates: September – October, 2018
16’ Glass Box truck with custom vinyl wrap, photo booth, video screen and a polygraph machine.
- Glass Box Truck