Project Description

CASE STUDIES

THE MAURY SHOW TRUTH TRUCK

CASE STUDIES

THE MAURY SHOW TRUTH TRUCK

OVERVIEW

NBC wanted to promote The Maury Show and bring some presence to a few events in the Washington DC and NYC markets. Lime Media provided the Truth Truck and the tools NBC needed to make the activation a success. Hundreds of festival goers participated in the photo booth and quite a few lucky Maury fans were put on the lie detector hot seat. Maury even made a special appearance at the Truth Truck to host the lie detector challenge. #MauryTruthTruck

  • Client: NBC

  • Advertiser: The Maury Show – Truth Truck

  • Markets: NYC and Washington DC
  • Dates: September – October, 2018

PROGRAM ELEMENTS

16’ Glass Box truck with custom vinyl wrap, photo booth, video screen and a polygraph machine.

  • Glass Box Truck
Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Multi City Promotion

CASE STUDIES

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