Project Description

CASE STUDIES

READY PLAYER ONE – HOT TOPIC

CASE STUDIES

READY PLAYER ONE – HOT TOPIC

OVERVIEW

In a cross promotion between the movie Ready Player One and Hot Topic stores, our RV traveled the country to give fans a first look at an exclusive movie trailer and movie apparel only available at Hot Topic stores.

  • Client: Ready Player One – Hot Topic
  • Agency: A-OK
  • Markets: Miami, Atlanta, Houston, & LA

PROGRAM ELEMENTS

32’ RV transformed into a futuristic set, complete with holograms, black lights, and a full movie theatre.

  • RV

Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Multi City Promotion

CASE STUDIES

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