In a cross promotion between the movie Ready Player One and Hot Topic stores, our RV traveled the country to give fans a first look at an exclusive movie trailer and movie apparel only available at Hot Topic stores.
- Client: Ready Player One – Hot Topic
- Agency: A-OK
- Markets: Miami, Atlanta, Houston, & LA
32’ RV transformed into a futuristic set, complete with holograms, black lights, and a full movie theatre.