Project Description

CASE STUDIES

NIKE CHOOSE GO

CASE STUDIES

NIKE CHOOSE GO

OVERVIEW

We have filled our glass trucks with everything from bicycles to beach scenes to puppies, so we didn’t sweat it when it came time to put Kevin Hart on a treadmill in the back of one of our trucks! Nike’s “Choose Go” campaign was a wake-up call to all of us that are stuck in a routine, stuck in a rut or a feed, stuck sitting or swiping. Kevin Hart brought this campaign to life in the back of our glass truck in the middle of Los Angeles traffic to spread the word.

  • Client: Nike | Choose Go
  • Agency: Space 150
  • Markets: Los Angeles, CA
  • Dates: March, 2018

PROGRAM ELEMENTS

One (1) 12’ Glass box truck with a custom vinyl wrap equipped a treadmill.

  • Glass Box Truck
Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Single City Promotion

CASE STUDIES

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