Project Description

CASE STUDIES

MCDONALDS ALL AMERICAN GAMES

CASE STUDIES

MCDONALDS ALL AMERICAN GAMES

OVERVIEW

The McDonald’s All – American game is an annual all-star high-school basketball game that is played each year. 2019 was located in Atlanta and Lime Media teamed up with Narrative media to bring the All-American Game Fan Fest to life. Lime Media brought basketball courts, an obstacle course, yard games and a 20’ container loaded with a merchandise table, video games and seating, not to mention a VIP upper deck for concert viewing. The event was a major hit and all the kids and fans had an excellent time playing and dancing to the music.

  • Client: McDonalds
  • Agency: Narrative Media
  • Markets: Atlanta, GA
  • Dates: March 24th, 2019

PROGRAM ELEMENTS

20’ customized shipping container with upper deck, 3 half-court basketball courts, custom children’s activities.

  • Customized Shipping Container
Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Single City Promotion

CASE STUDIES

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