Project Description

CASE STUDIES

KIND Snacks

CASE STUDIES

KIND Snacks

Overview

As Lime Media has grown through the years, so has one of our favorite clients, KIND Snacks. We started our journey together in 2012 with a single step van hitting a hand full of markets. Over the years this program has grown and become a nationwide fleet of Jeep Wrangles in top markets throughout the USA and Canada. These Jeeps have given KIND the ability to create a massive, nimble and effective sampling program. These vehicles and the staff riding in them hit everything in their region: Local and major events; retail stores to parks; high traffic areas to college campuses. With the KIND Jeeps, we deliver healthy and tasty snacks to customers where they live, work, and play!

  • Client: KIND Snacks
  • Markets: Dallas, TX; New York, NY; Miami, FL; Houston, TX; Los Angeles, CA; Raleigh, NC; Boston, MA; Washington DC; Atlanta, GA; Chicago, IL; Denver, CO; Columbus, OH; Seattle, WA; Portland, OR; Philadelphia, PA; San Francisco, CA; Detroit, MI; Vancouver, BC; Toronto, ON
  • Dates: 2012 – Present

Program Elements

One28’ step van, then 2 step vans; Move to 6 Jeep Wranglers, then grow to 25 Jeep Wranglersthat include: custom interior storage systems; extra batteries and for sound system; custom tires and wheels; a full vinyl wrap; commercial–grade GPS tracking system in every vehicle; fleet cards and fuel management system; insurance for all vehicles and drivers (over 500); 24/7 fleet management staff for all repairs, services, accidents or other assistance.

  • Fleet Management

Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Multi City Promotion

Case Studies

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