Project Description

CASE STUDIES

GENERAL ELECTRIC

CASE STUDIES

GENERAL ELECTRIC

OVERVIEW

General Electric, BMF & Lime Media teamed up to educate women at several colleges in the Northeast about gender equality in the workplace. The #balancetheequationtour also gave these women a great chance to speak with group of professionals from GE to help guide them on their road to a successful career. We offered mentor sessions, personality tests, a career path wall, a photo-booth for professional headshots, seating, games and refreshments to make the experience one to remember!

  • Client: General Electric
  • Agency: BMF
  • Markets: West Lafayette, IN, Ann Arbor, MI, Rochester NY, Potsdam, NY, Boston, MA, Worcester, MA, State College, PA
  • Dates: March–April, 2017

PROGRAM ELEMENTS

34’ RV; custom photo booth; interactive personality tests; mentor meeting stations; outdoor seating; heaters & games.

  • RV

Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Multi City Promotion

CASE STUDIES

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