Project Description

CASE STUDIES

FRUIT OF THE LOOM

CASE STUDIES

FRUIT OF THE LOOM

OVERVIEW

Fruit of the Loom wanted to spread the holiday cheer by sending Santa the street of Manhattan with a full-size custom Santa sleigh. Santa and his elves helped out shoppers with their holiday shopping by crossing off socks, underwear & sweats. Thousands of Fruit of Loom products were handed out and hot chocolate was given out as a bonus to warm their bones.

  • Client: Fruit of the Loom
  • Agency: Allied Experiential
  • Markets: NYC

  • Dates: December 2017

PROGRAM ELEMENTS

One (1) 16’ custom Santa sleigh; One (1) branded flatbed Chevy truck; reindeer prop; fake snow and snowballs; hot chocolate loaded jet packs

  • Custom Santa Sleigh

  • Flatbed Chevy Truck

Custom Fabrication
Experiential Marketing Program
Brand Experience
Single City Promotion

CASE STUDIES

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