Project Description

CASE STUDIES

DELL

CASE STUDIES

DELL

OVERVIEW

To highlight a cross-promotion between Dell and The Amazing Spiderman movie, we created a sleek, modern showroom to highlight some of their most powerful and innovative technology. The truck was showcased on Hollywood Blvd. during the red carpet during the premiere of The Amazing Spiderman. Both consumers and movie stars had the chance to interact with some ”Amazing” new tech. Consumers were invited to interact with Dells’ new VR capable laptop. Terry Crews stopped by to show off his gaming skills alongside consumers visiting the premier.

  • Client: Dell

  • Agency: BMF

  • Markets: Los Angeles, CA
  • Dates: June 26, 2017

PROGRAM ELEMENTS

28’ stage truck; custom fabrication displays to showcase multiple Dell items: gaming computers, VR headsets and laptops.

  • 28’ Stage Truck
Custom Fabrication
Experiential Marketing Program
Mobile Tour
Single City Promotion

CASE STUDIES

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