To highlight a cross-promotion between Dell and The Amazing Spiderman movie, we created a sleek, modern showroom to highlight some of their most powerful and innovative technology. The truck was showcased on Hollywood Blvd. during the red carpet during the premiere of The Amazing Spiderman. Both consumers and movie stars had the chance to interact with some ”Amazing” new tech. Consumers were invited to interact with Dells’ new VR capable laptop. Terry Crews stopped by to show off his gaming skills alongside consumers visiting the premier.