As every experiential marketing veteran knows, it is becoming harder and harder to break through the clutter of marketing “noise” and make an impact with your target audience. While we can discuss the merits of various tactics all day long, there is one approach almost everyone will agree really hits the mark: make a personal connection with your audience. The challenge for most of us is that many brands want “quantity” over “quality”, because it helps amortize the high cost of most experiential programs.
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As we were finalizing the tour details with our friends at Bespoke Sports and Entertainment (the agency for Academy Sports and some of the best marketers in the business), hurricane Harvey was growing in size and strength and on an uncertain path. Right as we were about to launch, Harvey hit Texas. Academy Sports, based near Houston, TX, suddenly had a lot to deal with, including the safety of their employees, the people in their community, and a lot of stores in the affected areas. The people at Academy Sports really elevated their game by making their headquarters a command center for police, army and medical crews to support the hurricane Harvey rescue effort. At various times their offices had about 400 first responders and then around 700 army and FEMA workers. That was truly a great effort by some caring people!
What feels like summer more than ice cream? The Mayfield Summer of Fun tour kicked off in late June near Orlando, with the help of our great agency partner Curiosity, and concluded this past weekend in Tampa. Our truck was a top destination at 16 events, 6 firework displays, 4 outdoor concerts where we gave away over 14,000 samples. In addition to free ice cream samples, our onsite photo-op snapped hundreds of smiles from adults and children alike that captured pure ice cr eam induced happiness!
Not everyone is a rise and shine, before the alarm “morning person”! But regardless of your AM routine, everyone can agree that coffee makes everything better! Our agency partner, Davis Elen, inspired DC and Baltimore-area commuters to “Join The Ranks” with some help from Lime Media and our full service Mc Donald’s McCafe coffee sampling truck.