5 Creative Experiential Marketing Examples It’s difficult to engage consumers in the era of
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Over the years, Lime Media has managed hundreds of experiential programs for agencies and brands, and engaged with consumers thru many types of products and tactics: we’ve made high-quality fresh food at big events; we’ve let people get a hands-on test with a variety of new products (phones, vacuums, TV’s, etc.); they’ve played the latest video games in glass box trucks; and we’ve taken them on a VR journey to meet a murderous clown. These programs have had varying degrees of success, but there is one approach that always resonates with consumers:music. When we use music as the main “connection point” to consumers, we can be sure the program will deliver strong KPI’s for the client.
At Lime Media, we are always creating, innovating, fabricating and producing amazing projects! Some of these jaw-dropping projects never make it to our sizzle real, website gallery or social media due to confidentiality agreements that we hold with our clients and/or partnering agencies. However, we can show what it looks like “BEFORE THE BRAND”.
As every experiential marketing veteran knows, it is becoming harder and harder to break through the clutter of marketing “noise” and make an impact with your target audience. While we can discuss the merits of various tactics all day long, there is one approach almost everyone will agree really hits the mark: make a personal connection with your audience. The challenge for most of us is that many brands want “quantity” over “quality”, because it helps amortize the high cost of most experiential programs.
As we were finalizing the tour details with our friends at Bespoke Sports and Entertainment (the agency for Academy Sports and some of the best marketers in the business), hurricane Harvey was growing in size and strength and on an uncertain path. Right as we were about to launch, Harvey hit Texas. Academy Sports, based near Houston, TX, suddenly had a lot to deal with, including the safety of their employees, the people in their community, and a lot of stores in the affected areas. The people at Academy Sports really elevated their game by making their headquarters a command center for police, army and medical crews to support the hurricane Harvey rescue effort. At various times their offices had about 400 first responders and then around 700 army and FEMA workers. That was truly a great effort by some caring people!